Effective Ways To Improve Your Instagram Engagement Rate
As per the research of 2021, Instagram reached 2 billion monthly active users and became the second most widely used social media platform in the world. People are used to operating most of their lifetime on this platform. Instagram has gotten more fame than any other platform in the last decade. So, having an Instagram presence for our customers and users results in proved beneficial to get more engagement and more reachability of our niche towards new users.
Below are the various ways to get more Instagram engagement rate.
- Know Your Audience
- Utilize Captivating Images
- Post Video Content
- Use Relevant Hashtags
- Host A Giveaway
- Partner With Influencers
Let’s dig into them,
- Know Your Audience:-
The first priority for any business or company is to know the audience they want to target for their own growth. Research should be there for making an accurate insight report for knowing our customer base. Voting polls, Feedback, reviews and live podcasts with which we can get the data regarding the interest of our customer base effectively.
- Utilize Captivating Images:-
Visuals are the major impactor for any blog or we can say for any article or any written information. Better image visuals bring the maximum customer towards our niche to get more engagement. Content paired with the image can get 94% more engagement compared to the image without.
- Post Video Content:-
As per the latest numbers, 91% of people on Instagram prefer to watch videos as content on the platform. This shows the
maximum importance of videos behind every successive reach of our business or ideas through video content.
- Use Relevant Hashtags:-
People are less aware of hashtags, but actually, hashtags are the major reason behind the reach of more audiences towards our posts and content. Behind the success of every campaign marketing or Instagram marketing, there is the best hashtag management required. Remember that even if Instagram allows as many as 30 hashtags to be used in one post, the ideal number of hashtags to make your post highly effective is 11.
- Host A Giveaway:-
Winning something is always a mood booster for everyone. It gives them more enthusiasm to choose them again and again in expectation of another giveaway. This is how the giveaways increase the customer base and also boost the engagement rate of users.
- Partner With Influencers:-
Influencers are those who have lots of expertise with maximum numbers of followers. Influencers can make the public aware of the niche they want to make them aware of. We can reach an audience we even don’t know about their existence via influencers.
This is how we can make users engage with our content in various ways. You can also get maximum reach by implementing the methods mentioned above. For making the best strategies for your new or existing business, please contact us.