Key reasons why E-commerce business need mobile app
Mobile has become the prime basic need of people after food, clothes and shelter. Every person on this earth has a particular age for buying a mobile for themselves accordingly because it’s mandatory. The increasing trend of mobile phones gave opportunities for businesses to grow rapidly. Below are the key reasons behind creating a mobile app for our business.
- Maximum use and increasing trend of mobile
- Users can get the personalized shopping experience
- We can get instant modification via an update
- Faster content loading
- Better UI draw more customer toward the app
- Socializing the business becomes easy with the mobile app
- We can do SMS, Location base, Proximity, and In-app marketing
- Promo and offers
- Referral attracts new customer
- Loyalty increases with a mobile app (using a mobile app, we can track loyalty easily)
- User activity on our app
- Ease of getting user reviews and feedback helps to improve the system and product quality
- The popularity of mobile trends increases the word of mouth marketing
- Return policies can modify through a mobile app which increases trust between business and customer
Let’s conclude them in detail.
- Maximum use and increasing trend of mobile:-
Maximum users of mobile phones are the major benefit behind launching our eCommerce mobile app development. It has become a trend among people with the maximum usage of mobile phones in their lifetime. This shows the importance of mobile apps to growing our business.
- Users can get a personalized shopping experience:-
As per the research, it is proved that a personalized shopping experience increases the purchasing rate of consumers. We can get the idea from the user's perspective to make an edit to our app to make it more personalized and friendly.
- We can get instant modification via update:-
Modification on the app of our business can be executed easily and speedily. Updates of our app can be reached rapidly to our customer base with a click. We can notify our users so quickly of new modifications to our app.
- Faster content loading:-
Compared to other platforms, the loading speed of mobile apps is faster. Content loads well on mobile apps because of its small pixels compared to desktop content. Which gives the best UX to the customer and puts a positive impact on them.
- Better UI draw more customer toward the app:-
A better user interface is a required component to get a larger customer base. UI is used to make proper user interaction with the application. Ease of use can be executed with the help of UI.
- Socializing the business becomes easy with a mobile app:-
Most people are used to operating social media platforms from their mobile only. Which is the big advantage of launching the mobile app to socialize easily through social media platforms. Facebook, Instagram, WhatsApp …..etc. are the platforms on which the apps can be socialized well and very easily.
- We can do SMS, Location base, Proximity, and In-app marketing:-
Mobiles have facilities like SMS, GPS and Proximity sensor which can be used to do marketing according to their property. SMS marketing is a very efficient way to reach our customers by sending messages to make them aware of our business and by adding the download link of our business app in SMS. GPS and proximity marketing is also useful to target audiences who travel more and more likely to be roaming around by giving them a pop-up notification about our services when they reach somewhere where they might need our service.
- Promo and offers:-
Promos and offers have a huge impact on the user's mind behind the installation of our app. Also, promos and offers increase the chances of sharing our app via different platforms. Result in we can get the maximum downloads through offers and promos.
- Referral attracts new customers:-
Referrals are the best game-changer for any business to target the audience they want by only providing the referrals with some per cent of discount or free rewards. Referrals work like a chain reaction for any business.
- Loyalty increases with a mobile app (using a mobile app, we can track loyalty easily):-
The loyalty of customers is mandatory to get success over the competition in the market. A loyalty test is also necessary to get an idea about future modifications and updates to our app. The loyalty rate on mobile apps is higher than the desktop site and other platforms in e-commerce shopping.
- User’s activity on our app:-
We can keep an eye on the user's activity which gives us an idea about which audience should be targeted. And how the interests of users change and update our app.
- Ease of getting user reviews and feedback helps to improve the system and product quality:-
Reviews and feedback work as future opportunities for any firm. Which helps businesses to improve the system and the product’s quality accordingly. Also, the reviews and feedback build the trust of new users and customers.
- The popularity of mobile trends increases the word of mouth marketing:-
There are lots of amazing things that come over in front of us which we discuss with our nearer ones. This is how exactly the best mobile apps are getting discussed between the people which creates the word-of-mouth marketing strategy. Word-of-mouth marketing is the best marketing strategy to get a larger customer base in a short period of time without any external efforts.
- Return policies can modify through a mobile app which increases trust between business and customer:-
Returning policies can be modified easily using mobile applications. Which increases the trust between the business and the customer. Let’s take an example. I ordered two t-shirts on amazon which I wanted to return because of their small size. I have seen a major change in the return policy of amazon at that time. I saw that I have to put the t-shirt picture with a price tag and make sure that it would be in a good condition before confirming the return. This is how return policies can be modified easily through mobile apps.
This is how businesses have the greatest benefit of launching their app and expanding their business by promoting them. Create the best eCommerce application and make an inquiry for that app on bitrixinfotech.com