JOB SUMMARY:

We are looking for a Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital platforms, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. 

RESPONSIBILITIES AND DUTIES: 

• - Plans and executes all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.        
• - Design, build, and maintain our social media presence.
• - Identifies trends and insights and optimizes spending and performance based on the insights. 
• - Brainstorms new and creative growth strategies through digital marketing. 
• - Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• - Collaborates with internal teams to create landing pages and optimize user experience.
• - Evaluates emerging technologies. 

EXPERIENCE AND SKILLS:               

• - Proven working experience in digital marketing. 
• - Solid knowledge of website and marketing analytical tools. 
• - Experience in setting up and optimizing PPC campaigns on all major search engines.
• - Working knowledge of ad serving tools.
• - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. 
• - Bachelor's or master's degree in marketing or a relevant field.

Location: Surat, India