Voice Commerce: The Future of E-commerce

Thanks to AI voice assistants like Google Assistant, Siri, Cortana, and Alexa, we can easily play music or set alarms with just our voice. However, these digital voice assistants will revolutionize the future of online shopping. Voice commerce is an innovative advancement in the e-commerce space. But what exactly is it? This blog will look at its benefits, what makes it unique, and how it is set to reshape the future of online shopping.

Understand Voice Commerce

It is an innovative way of shopping where you use your voice instead of traditional ways like clicking buttons or typing. Even though it's still relatively new, lots of people are getting into it. Data suggests that by 2030, its market will grow to $ 36.35 billion with a CAGR of 33.6%.

Prominent e-commerce using voice commerce

Sephora:

Global beauty brand Sephora has a voice assistant, Sephora Voice, which works with Alexa, Assistant, and Apple HomePod. It helps customers find products, check prices, book appointments, and access makeup tutorials and skincare tips.

Walmart:

With Google Assistant, Walmart is allowing its users to add items to their carts, create shopping lists, and start checkout using voice commands. The company also allows shoppers to quickly access their past purchases and preferences for easy reordering.

Home Depot:

Home Depot's digital voice assistant, Home Depot Skill, works with Alexa, Assistant, and HomePod. It lets shoppers easily find products, get information, check prices, and connect with customer service using voice commands.

How does it work?

It lets you shop online by talking instead of clicking or typing. All you have to do is to just talk to digital voice assistants and that’s it, you can ask for your desired products, compare prices, and even buy things.

To use voice commerce, you'll need a device with a built-in voice assistant, such as a smartphone or smart speaker. These devices can be activated with a trigger word (like "Hey Siri") and allow you to initiate shopping by simply saying "search" or similar commands. You can set up automatic payments, so you don't have to manually enter payment details. Just say, “pay” and you’re good to go.

Benefits of Voice Commerce

Fast and Time-saving:

You can order in just a few minutes or even seconds. All you need is an internet-connected device and your voice. So, if you need to buy something specific, you can do it right away. Reordering is also easy. All you have to say is "re-order [product]." No need to log in or fill in your details again because the app or website already has it.

Extremely Convenient:

It is all about convenience. Digital voice assistants are getting smarter and understand commands in many languages. Big tech companies are always improving this technology to make it even easier. So, businesses using this in their online stores can make shopping much better for customers.

Personalization:

From the business perspective, personalization is really important for building good relationships with customers. Digital voice assistants powered by AI can learn what each customer likes and how they shop. This means every shopping experience is personalized just for them. It makes customers feel more loyal and can even make them buy more.

Increase in sales:

This technology makes shopping super easy and personalized, which is why businesses are selling more stuff. It's so user-friendly that people buy things on the spot, which means more sales and more money for businesses. Using it can make your online store stand out, make shopping better for customers, and bring in more profits.

Tips to Optimize Voice Commerce

Go for a semantic SEO strategy:

Semantic SEO strategy focuses on optimizing content to convey meaning effectively, considering context, word relationships, and user intent to enhance visibility and rankings. Semantic SEO aims to focus on topics that are likely to be searched using voice commands rather than traditional keywords. This means understanding how people might ask questions verbally and predicting what they're looking for.

Get in Google’s “Zero”:

Getting into Google's featured snippets, also known as "position zero," is super important for voice searches. It's like being at the top in search results. Being in this spot means Google thinks your answer is the best for a specific search term. Plus, voice assistants only read out the answer from the featured snippet, leaving other pages in the dust.

Long-tail keywords are important:

To adapt to changes in how people search with their voice, it's smart to use longer phrases as keywords. This can bring in more visitors because fewer websites are using them. So, don't shy away from using big-sounding keywords, as long as they fit naturally into your content.

Ensure that responses are precise:

When you're researching keywords, focus on answers instead of just single words or phrases. Look for keywords that sound like questions and use them to build the foundation of your website's content. Another way to optimize for voice search is by creating FAQ pages. These are thought to be a great way to match voice search results.

Have a responsive website:

Whether people are using regular search or voice search, having a fast website is important. People expect to get information quickly, so if your site is slow, they might look somewhere else. Make sure your website is quick to load and works well on different devices to keep users happy and your site ranking high in searches.

Conclusion

Voice commerce is changing the e-commerce world, making shopping faster, simpler, and more personal for shoppers. Whether you love how easy it is to shop with your voice or are intrigued by the smart technology behind it, getting it puts you at the forefront of new ways of shopping. If you are looking for a trusted partner that can help you grow your ecommerce business, reach out to us for more information today.